In large markets dominated by X, the demand for -X may be underserved.
- Snap is the anti-Facebook.
- DeFi is the anti-Wall Street.
From Rich Barton. Empower consumers with data previously hidden by incumbents to preserve information asymmetry.
From Marc Andreessen. The best product doesn't always win. The winning product has some advantage in capital, talent, strategy, distribution, and/or marketing that affords it the most resources toward becoming the best product over time. That continuous R&D investment will eventually resolve any short-term deficiencies in the product relative to the competition.
If an business operation done in Excel could benefit from autogenerated reporting built-in collaboration, and fine-grained access control, then there is a large SaaS company to be built.
Consumer fintech companies win because they either, unlock new customer segments, lower fees, price risk better, or dominate a distribution channel.